![]() Funnily enough, it got a resurgence when the Marriott did the Marriott Marque and Disney opened the Lion King in the New Amsterdam area. From the 1920s to 1950s, it was spectacular with all the jazz clubs, music writing and Tin Pan Alley, all the movie premieres and everything else that went on there, but it became a victim of its own success overtaken by crime. Areas go through the ebb and flow – like a river with a natural rhythm, it was great many years ago. Times Square, like all the things in America, became a victim of its own success. What went wrong at Times Square and is it fixable? Performers at the Paradise Club, photo courtesy of the Paradise Club. Whether it was Morgan’s on 37 th Street or the Royalton on 44 thStreet in Times Square, and the Paramount on 46 th Street or the Delano in South Beach before it became South Beach, and the Mondrian on Sunset Boulevard in California when it wasn’t the best neighborhood, it’s always a question of “build it and the people will come.” I think when you have a good product, the people always do. Ian Schrager: It’s possible to make any area cool again and it’s something I have been doing my whole life. Why is the club in Times Square and is it possible to make it cool again? From his NoHo penthouse, the hotel mogul waxed philosophical about the Studio 54 days, Salvador Dali and how he’s still naughty. But can he really bring chic to lure the cool kids to Times Square? Everyone is excited to hear the Paradise Club is the sequel to Studio 54, but they roll their eyes when they hear it’s in the heart of Times Square. Schrager, a historic figure in New York nightlife, thinks he has the right culture cocktail to bring to unsexy Midtown. ![]() ![]() Performers at the Paradise Club, photo couresy of the Paradise Club. ![]()
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